Advertising in the UW Badgers game programs provides exposure for your business and affiliation with a highly successful and regarded entity at an excellent value. Please contact the National W CLub @ (608) 262-7717 for more information.

Souvenir game programs for University of Wisconsin Athletic teams are published by the National W Club in partnership with the UW Athletic Department. The National W Club oversees the design, content, printing and sales of all game programs, and it also handles the sales and coordination of all of the advertising found in these programs.

Each game program contains valuable information about that day's game, along with feature stories, articles, updates, biographies, photos, facts, and figures of interest to the fans. Not only are the programs informative, they are also attractive, dynamic and interactive. Fans enjoy the full color photography, along with accurate rosters at their fingertips and a wealth of additional information to be enjoyed during and after the game. In fact, many fans save their programs as souvenirs that they can add to their collection of Wisconsin sports memorabilia. Click here to purchase!

For information on ordering Badger Souvenir Game Programs, contact the National W Club at (608) 262-7717 or DK3@athletics.wisc.edu.